Twitter policy (@dhgovuk)
The Department of Health Twitter account (@dhgovuk) is managed by the digital team, on behalf of colleagues across the Department. Content Our followers can expect about 30 tweets a week, although we...
View ArticleTwitter guidance
Social media is mainstream media now. It is commonplace for influential individuals to use Twitter to share ideas, offer first-hand comment, and build networks of influence. Effective use of social...
View ArticleBeing a real person on twitter
Two years is a long time in the digital world. So when I came to work in the Department of Health (DH) digital team after a career break of 2 years, I felt like I had a lot of catching up to do....
View ArticleDigital engagement on dementia
Digital isn’t just about publishing anymore. The Department of Health (DH) digital team certainly knows that, but there are plenty of people within the department – and across government – still to be...
View ArticleWhy you don’t need a social media strategy
I’m often asked about social media strategies, whether DH has one, what our Twitter/Facebook/Pinterest etc strategy is. The short answer to this is we don’t have a stand-alone social media strategy,...
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Social media advice for DH staff
There are many guidelines for using social media on the web (see Online conversations and your responsibilities as a civil servant). For DH staff, below are some simple tips that the digital team would...
View Article@dhmonitoring – what were we thinking?
On 9 May, I set up @DHmonitoring (now @DHlistening) and the response to this twitter account has been a really interesting (unintended) insight. We set up the account to follow a list of people talking...
View ArticleHow do you use social media in a crisis?
Here at the Department of Health, we always need to be ready in case of a health emergency. For example, last year we published our strategy for how we would communicate if there is another flu...
View ArticleAre twitter chats really effective?
When you’re limited to 140 characters, can a twitter chat truly be an effective policy engagement tool? Based on my recent experience of a twitter chat with @wenurses, as part of our engagement around...
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